Sri Lanka’s tourism industry is showing promising growth with ambitious targets set for 2024. The country aims to attract 2.5 million tourists and generate $3 billion in revenue, leveraging various strategies including digital marketing campaigns and promotional activities in key markets such as India, China, and Europe. Sri Lanka Tourism Chairman Kishu Gomes highlighted the importance of diversifying tourism products to appeal to a broader audience and attract high-spending travelers.
Initiatives like the ‘Sri Lanka Tourism Strategic Plan 2020-2025’ and partnerships with global travel platforms aim to enhance Sri Lanka’s visibility and accessibility in the international market. Additionally, efforts are underway to develop infrastructure, improve services, and enhance safety measures to ensure a seamless and memorable experience for tourists. Despite challenges posed by the COVID-19 pandemic, Sri Lanka remains optimistic about its tourism prospects and is committed to driving sustainable growth in the industry.
Source: TTGASIA
