Sri Lanka aims for a nearly 50% increase in visitors to its temples and beaches as it endeavors to revive its tourism sector. Despite facing challenges due to the pandemic, the country remains optimistic about attracting more tourists to its renowned cultural and natural attractions. Efforts are underway to enhance infrastructure, promote safety measures, and streamline visa procedures to facilitate tourism growth. The country’s tourism minister emphasizes the importance of providing a safe and memorable experience for visitors while maintaining the charm and authenticity of Sri Lanka’s destinations.
As part of the strategy to boost tourism, Sri Lanka plans to promote lesser-known areas and diversify its offerings beyond traditional tourist hotspots. Additionally, collaborations with international airlines and tourism operators are being pursued to increase connectivity and attract more visitors. The government is also exploring initiatives to support local businesses and empower communities dependent on tourism. With the rollout of vaccines and the easing of travel restrictions, Sri Lanka is optimistic about welcoming more tourists and reviving its tourism industry to drive economic recovery.
Source: ETTravelWorld
